Our founder, Dani, began this journey while working in finance, always looking for high-quality pieces that would last, look effortlessly stylish, and transition seamlessly from day to night.

However, she often had to choose between affordability at the expense of synthetic, low-quality materials or high-budget options that weren’t sustainable long-term.

And this is why Miufu came to life. Inspired by the busy city life, we create intentional pieces meant to last and feel your best.

We are proud of our production process, mindfully designing every piece.

We use deadstock fabrics from Luxury Maisons, so each style has limited units, making sure that no fabric goes to waste and you have a one-of-a-kind collectible item, meant to last and pass on to your loved ones.

All design decisions are made locally, in London, UK and manufacturing steps take place in Spain and Italy.

Community is important to us.

We want to create a space where we bring together Miufu’s enthusiasts. A space where we share stories, our favourite places, and the people that make Miufu’s world fun, fabulous, creative.

We are grateful to have you here and share this exciting journey together.